2026-10

Move email contacts with their sending rules. Use a status map, five acceptance checks and a cutover record to preserve opt-outs during migration.

Separate email opens and clicks from real service enquiries. Use a simple worksheet to check delivery, website routes, inbox receipt and follow-up.

After a service offer changes, check old social profile links, pinned posts and destination pages. Use a short audit to catch mismatched promises and lost enquiries.

Plan three useful service-business newsletter issues, choose a sustainable sending rhythm and check the recipient, links and replies before every send.

Write a first welcome email that delivers the signup promise, explains what comes next and gives subscribers a clear exit. Includes a small service-business example.

Turn a social profile visit into a clear service enquiry or voluntary email signup. Test both routes, confirmation and unsubscribe before buying a tool.

Separate successful form submissions from thank-you page views, then test one enquiry end to end before using GA4 lead counts.